EFFECT OF INNOVATIVE CULTURE ON FIRM PERFORMANCE IN MULTINATIONAL COMPANIES IN PORT HARCOURT

  • Lucky Edafetano Oboreh Department of Business Administration, Chukwuemeka Odumegwu Ojukwu University, Igbariam
Keywords: Innovative Culture, Firm Performance

Abstract

This work examined the effect of innovative culture on firm performance in Port Harcourt, River State. The study was anchored on Resources based-view theory. Relevant conceptual, theoretical and empirical literatures were reviewed. The study adopted survey research design. The population of the study constituted one thousand eight hundred and seventy-five employees from two selected multinational companies in Port Harcourt. The sample size for the study is 330. Innovative culture was employed as the independent variable while firm performance was employed as the dependent variable. The data generated through questionnaire were analyzed using multiple regression analysis. The study found that innovative culture has significant effect on firm performance. The study contends that innovative culture help firms to explore new resources, break through existing norms, and create new opportunities to improve its performance. The study recommended that innovative culture should be encouraged in multinational companies in Port Harcourt since they were found to have significant effect on firm performance.

Published
2021-06-28
Section
Articles